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Clear Channel Digital is looking for a Online Marketing/Sales Coordinator. See the next featured job.
Clear Channel Digital is looking for a Online Marketing/Sales Coordinator. See the next featured job.
Tuesday, Jun 02
"The 4-Hour Workweek" Author Tim Ferris: Invest in Booze, Not PR
"The 4-Hour Workweek" author Tim Ferris addressed the crowd at Mediabistro Circus today. One of the topics that came up was how he marketed the best selling book. From Chris Ariens at WebNewser: Ferriss talked about how he marketed "The 4-Hour Workweek," now in its 41st printing, starting online then to print, then TV and national radio and then longform print. A Today show booking, the holy grail for most authors, put Ferriss' book at #12 on Amazon.com for a few hours. But a mention on Robert Scoble's popular blog put him at #3 for the whole day. Now that's strategy! Forget the PR firm, just get a lot of bloggers drunk. Seriously though, we know Ferris has done much more than that, but we couldn't help but chuckle at that advice. Does it work for PRNewser? No comment. Email This Post |
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