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‘Fake Steve Jobs’ Takes a Shot at Departing Apple PR Head

Sniper

Dan Lyons–one of the most colorful journalists to become a marketer i.e. “hack turned flack“–took one final pop at Katie Cotton, the retiring VP of worldwide corporate communications at Apple, by posting a photo of a female sniper on his Facebook page. He joined HubSpot last year from ReadWrite.

Lyons, the former “Fake Steve Jobs” blogger and longtime tech journalist frequently “dispatched” Cotton to control and punish journalists who didn’t fall in line with his personae’s wishes. Lyons spent considerable time balancing satire with his other work, and managed to blog anonymously for about a year till he was outed by Brad Stone.

Cotton’s 18-year tenure spans most major Apple breakthroughs in consumer tech. In 2010, she landed on Fortune’s 50 Most Powerful Women list at #50, as the only PR person featured.

Shares of Apple Inc. (NASDAQ:AAPL) are trading at 593.22 at the time of this post. We bet the 45 year old has a few.

Also: for once, the comments on a Facebook post are mildly interesting!

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