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Foot Locker’s ‘Week of Greatness’ Begins with Genius

weekofgreatness-collageAdvertising. Marketing. PR. This is the triune of communications, and when it all works together (like it’s supposed to do), life is wonderful.

We’re talking magic — rainbows that don’t run away when you chase after one, unicorns that fly over head with cherubs singing its praises, and maybe even getting a fortune cookie with lottery numbers that are actually worth a damn. Sounds too good to be true, until you meet the adroit minds with Foot Locker. Yes, Foot Locker.

They have a campy campaign to drive shoes into early Christmas budgets called the “Week of Greatness.”

Its advertising partner, BBDO in New York, envisioned what a true week of sports greatness would be … and, oh dear Santa Baby Jesus, did they get it right just in time for the holidays! This truly would be a week of greatness kicked off with Mike Tyson actually returning Evander Holyfield’s ear that he devoured in a boxing ring in 1997.

If you love sports, specifically the Cleveland Cavaliers stud point guard Kyrie Irving who stars in this spoof video, you will adore this. Enjoy and Happy Holidays!

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