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For BP, It’s More Than Just a Branding Campaign

This PRNewser found himself intrigued by an Adweek story published today, titled, “Experts: BP Will Get Past Crisis.” Isn’t it a bit early for such predictions, we thought?

To be fair, PRNewser did ask a question ourselves last week in a story, “Will BP’s Brand Ever Recover After Gulf Coast Spill?” which presented some contrasting viewpoints.

One reader suggested, “It’s a premature question,” and they were right. BP has a lot more to be concerned with right now than their “Beyond Petroleum” branding campaign. Hence we’re not at all surprised that company executives declined to speak with Adweek for their story.

To give one an idea of what BP is dealing with on a day-to-day basis, here are some of the email headlines that have been flowing out of the Joint Information Center, which consists of agencies and corporations involved in the oil spill response:

PHOTO RELEASE: Oil skimming in the Gulf Coast
Dept. of Interior, spokespersons to hold media briefing in Mobile, Ala.
Salazar Dispatches NPS and FWS Directors to Gulf Coast Command Centers to Support Fight to Protect Coastal Communities and Wildlife
Media Advisory: Oil spill rescued birds to be released Monday
Tarballs recovered from Dauphin Island, Ala.
PHOTO/VIDEO RELEASE: Controlled burns conducted in Gulf of Mexico

Clearly, we’re nowhere near the point in which we can say BP’s “brand” will or will not survive the spill, especially as oil continues to gush at 200,000 gallons a day into the gulf.

RELATED: BP’s PR Battle; CEO Says ‘It wasn’t our accident’

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