Burson MD Named Ketchum Midwest Director

Bill Zucker has been named director of the Midwest region at Ketchum, responsible for leading the overall strategy and daily operations of the Chicago and Pittsburgh offices. Previously, he was managing director and Midwest market leader for Burson-Marsteller, based in Chicago. Zucker will join the agency on September 29 reporting to Ron Culp, head of the North American corporate practice and Midwest MD, and Lorraine Thelian, senior partner, North America.

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