Details about the scope of the work aren’t immediately forthcoming — both Foursquare’s Erin Gleason and M Booth aren’t offering up comment — but it’s understood to include media relations, messaging, and consumer education. Foursquare cut ties with Kaplow back in October, one year after the firm was hired.
- Roll Call: Silver Chalice, Pure Communications and Purple Strategies
- Yahoo Says PR Is Replacing Journalists. Wait, What?
- The CEO of Blue Fountain Media On Creating a Successful Digital Agency
- The New Yorker Editor David Remnick Comments on His Career, the Magazine’s Content and Cover Controversies