Fox Business Network Ratings: The PR Perspective

The first news of Nielsen ratings for Fox Business Network (FBN) hit today, and we can imagine the PR teams at both CNBC and FBN have had a busy day.

From TVNewser:

Interestingly (or perhaps not), The Times story did not have a quote from an FBN executive or spokesperson.

CNBC’s Kevin Goldman declined to comment to PRNewser while Fox’s Irena Briganti could not be reached for comment.

Kevin did send us a CNBC press release highlighting “robust ratings growth.”

Meanwhile, an FBN insider sent us the following, “CNBC has been trying to pitch this story for two months and they finally found a sucker in Jacques Steinberg…But Steinberg got smoked badly today when he read FBN executives commenting in the Washington Post, Chicago Tribune and Daily News.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.