We’re happy to announce the return of our “From The Recruiter’s Desk” columnist Lindsay Olson. Lindsay is back from maternity leave and will resume posting two columns per month.
As longtime PRNewser readers may know, Lindsay is a partner and recruiter with Paradigm Staffing, where she specializes in helping companies and agencies find public relations and communications professionals throughout the United States. She has over ten years experience recruiting in the PR industry and also writes a career-related blog at LindsayOlson.com. You can find her on Twitter via @prjobs.
Olson’s latest column look at a debate that has been bubbling up in PR circles as of late: what is more important, a “digital” or “traditional” resume?
The digital resume has been a hot topic of debate with the rising popularity of social and professional networking sites. People ask me all the time if they should be replacing their traditional resumes with a new, digital format. My answer: yes and no.
The traditional resume is far from dead in most industries. Employers, as a whole, are extremely slow at adopting new ways to hire. Almost every company I’ve recruited for, high-tech PR agencies included, have always asked to see a candidate’s resume at some point in the process – even with a detailed write-up from me, access to his or her LinkedIn profile, Twitter page, etc. The only time this may not happen is when the two parties already know each other. As the resume continues to evolve, keeping a copy of a traditional resume handy is a good idea.
While a digital resume isn’t a necessity just yet, I wouldn’t let that keep you from having one. Websites like VisualCV allow users to upload their traditional resume and add interactive components like video and your digital portfolio materials. You’ll have a fixed address you can send to prospective employers or simply add it to your traditional resume.
It is important as a PR professional to have a some sort of digital footprint. It leaves a positive impression about a candidate’s ability to stay current with the industry trends. You should have a presence on the major social networks. Professionals in this industry who don’t raise concern about their abilities to integrate new practices and keep up with the changing workplace landscape.
For now, the best way to please any employer or recruiter is to integrate your online presence into your traditional resume, since most employers are going to want to see you complete the exercise of writing one. Your name will be researched on Google, so make it easy for them and list the most relevant links for them in your resume, including your digital resume.