TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

FTC: There Have Not Been Any Cases Brought For Failure To Disclose

gavel.jpg

FTC officials were very clear with PRNewser when we spoke with them after the agency released its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” this past October.

Despite rumors of $11,000 fines for failure to disclose a paid relationship between a blogger/spokesperson/etc. and a brand, the agency reiterated to us then, and again this week:

They are not rules or regulations, so there are no monetary penalties, or penalties of any kind, associated with them. The purpose of the Guides is to help advertisers and endorsers understand federal advertising law and avoid violating it.

So, has anyone not followed the guidelines and therefore violated federal law? Not yet, according to the FTC. “There have not been any cases,” FTC Public Affairs Specialist Elizabeth Lordan told PRNewser this week.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!