TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Game of Thrones Fans: Winter (Ale) Is Coming!

HBO Game of ThronesEarlier this week we told you that we consider ourselves “unapologetic beer snobs“. A couple of equally important things we didn’t tell you:

  • We love HBO’s Game of Thrones
  • We think New York’s Ommegang Brewery makes some of America’s finest craft beer

And now two of our favorite things have joined forces in the name of marketing–it’s a Festivus miracle!

Today brings news that Ommegang will release a series of three custom beers to coincide with the third season of HBO’s hit, beginning with the premiere of Iron Throne Blonde Ale on March 31st. Ommegang’s rep said: “The collaboration between Ommegang and HBO is focused on developing unique beers that directly tie into themes, characters and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms, where the competition to sit on the Iron Throne is fierce and deadly.”

Whatever, man. We just know how great it will taste.

(Oh, and thanks to WebProNews, whose headline we totally nicked for this post.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!