TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Gary Vaynerchuk On Rethinking PR

Gary Vaynerchuk, pied piper of wine and of social media gives his take on what’s wrong with the PR business in the video above.

With more filters refracting the news than every before, the need for the PR industry to use everything at their disposal to get ahead of the news–data, gut, access to the C-suite, etc–is what Vaynerchuk is really saying, and it’s incredibly hard.

“You have to give a shit,” to quote his “Making the Brand” talk at Social Media Week. You also have to have good content. “A-Rod, bad content” was another choice quip.

Gary Vaynerchuk: “PR As We Know It Is Dead”

Vlogging and the New DIY PR

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!