Gary Vaynerchuk, pied piper of wine and of social media gives his take on what’s wrong with the PR business in the video above.
With more filters refracting the news than every before, the need for the PR industry to use everything at their disposal to get ahead of the news–data, gut, access to the C-suite, etc–is what Vaynerchuk is really saying, and it’s incredibly hard.
“You have to give a shit,” to quote his “Making the Brand” talk at Social Media Week. You also have to have good content. “A-Rod, bad content” was another choice quip.
- Australian Bank Celebrates Sydney's Gay Mardi Gras with 'GAYTM' Machines
- A Shot of Creative Inspiration from Ira Glass of 'This American Life'
- The Muppets and Lipton Team Up to Make Life 'More Tea' (More Harmonious)
- STUDY: Living on Embarrassingly-Named Streets Can Save UK Homebuyers Thousands