In what would appear to be another move toward greater focus on corporate transparency, the Arthur W. Page Society has named General Electric‘s head PR man Gary Sheffer as its newest chairman.
Sheffer, who’s been included on PRWeek‘s power list in the past, faced significant challenges at GE after the economic collapse and subsequent government bailout. He promoted a transparency strategy that included creating the “GE Works” CSR project, responding to political scuffles and promoting the company’s awesome “science fair” Vine project.
Sheffer has been a member of the Page Society since 2006, and in accepting the position he writes:
We live in a challenging era of heightened expectations and radical transparency. Page is working with CCOs to build public trust for their organizations through corporate character and authentic advocacy.
No easy task, that; we think it safe to say that true corporate transparency is both more valuable and more challenging than ever.
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