General Mills is promoting its new Fiber One brownies with a video starring the pot-loving duo of Cheech & Chong. You think you’re getting “magic brownies” but they’re really just made with fiber. That is both clever and disappointing.
A General Mills spokesperson tells the Pioneer Press that the company isn’t really doing much to promote the video besides pushing it out on Facebook and placing a few banner ads. (It’s also on YouTube.)
“We’re kind of throwing it out there, and seeing the power of viral,” said Lisa Tomassen. No media outreach? Good luck with that.