TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Generate Buzz for Your Clients in Fit Pregnancy

fit-pregnancy-article

Niche magazines are perfect for publicists looking to pitch their newest product. You know exactly what kind of readers the publication is targeting and can therefore customize what you’re promoting as you see fit.

Fit Pregnancy is one such magazine. With a circulation of 500,000 and a happy, upbeat tone, this pregnancy pub is always open to PR pros. Just be aware of its longer lead time (around six months) and communicate your pitch effectively, so the editors understand the timeliness and novelty of what you’re selling:

For publicists looking to generate buzz for their pregnancy and baby products, “new” is the key word that will unlock the door to Fit Pregnancy‘s pages. “We’re always looking for something that’s new, or that has something new about it,” said [deputy editor Andrea Bartz]. “So maybe the stroller isn’t new, but they’re just releasing it in the cutest new color, or there’s a really great update. If there’s something about a product that makes it first to market in some way or another, that will catch our attention.”

To hear more about this pub, including editors’ contact details, read: How To Pitch: Fit Pregnancy.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!