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Get Ready for the First PR Sitcom

Advertising has had its moment in the pop culture sun in recent years thanks to the efforts of Matthew Weiner and that show starring Buffy and Mrs. Doubtfire that we didn’t watch. The most prominent PR character on TV remains–unfortunately–Samantha Jones.

In case you felt left out, the online “women’s lifestyle publisher” aka gossip blog network PopSugar just announced its plans to develop a scripted sitcom called “Seriously Distracted” that will be set in “a second-string New York PR firm” that is “always one signing away from making it big.”

PopSugar’s president calls it “‘Workaholics’ for our demographic”. We love that show, and this one will be produced by the company behind “SNL” and “Portlandia”, but it doesn’t sound particularly flattering to the discipline. The pilot reportedly centers on “[the] office’s reaction to Gwyneth Paltrow and Chris Martin breaking up.”

We don’t have a preview to show you, but based on the fact that PopSugar “generally attempts to appeal to stereotypical women” (not our words), we imagine it will be something like this:

Maybe a movie would be better?

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