PR kowtowing to walt should have ended 5 years ago. the emperor has no clothes. and no one under 40 reads him
Initially, Lam accused Mossberg of breaking an embargo, but it appears he had “his own private publish time,” according to Lam.
Having previously worked in tech PR, we’ll say this: it’s unfortunate if Mossberg was indeed given a “private publish time,” which basically means TiVo gave Mossberg an exclusive and then briefed a bunch of other reporters under embargo.
Reporters, of course, hate this. It seems Lam and the other bloggers should be more upset with TiVo PR. Yelling at Walt isn’t going to do any good. Walt is a competitor, and a competitor at a much stronger and well-known brand, at that.
According to this release, Ruder Finn handled PR for the “Tivo Premiere” release.
- George Clooney Uses the Media to Respond to the Lies in the Media
- Seems Crazy, But Taylor Swift Was Actually a Good Choice for a WSJ Op-Ed
- Facebook Exec Rants About The Media, Says Things We've Heard Before
- Did the 'NY Post' Go Too Far With Its Kimye Wedding Announcement?