TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

GM’s Bob Lutz to Race a Blogger in His Caddy

boblutz.jpg
[Image: daniel.gene/Flickr]

Bob Lutz, the outspoken head of marketing for General Motors challenged all comers during a journalist conference call when explaining the company’s new “May the Best Car Win” campaign last month. Lutz redlined the message to literal: he’d personally race a Cadillac CTS-V against any comparable production car.

Jalopnik took the 77 year-old Lutz up on his challenge and put up their test editor Wes Siler in a Jag XFR. GM responded by arranging an event at the Monticello Motor Club in New York on October 29th. Drivers with comparable models can sign up for a chance to race as well at CTSVChallenge.com.

It’s win win, regardless. Lutz has already has a PR strategy in place if he loses: “You’re running into a trap because if you beat me by a second on the lap time, we’ll just advertise the price difference.”

Related: GM’s New Marketing Head: Company Took “Our Eye Off the Ball” for More Than Twenty Years

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!