GM’s Bob Lutz to Race a Blogger in His Caddy
[Image: daniel.gene/Flickr]
Bob Lutz, the outspoken head of marketing for General Motors challenged all comers during a journalist conference call when explaining the company’s new “May the Best Car Win” campaign last month. Lutz redlined the message to literal: he’d personally race a Cadillac CTS-V against any comparable production car.
Jalopnik took the 77 year-old Lutz up on his challenge and put up their test editor Wes Siler in a Jag XFR. GM responded by arranging an event at the Monticello Motor Club in New York on October 29th. Drivers with comparable models can sign up for a chance to race as well at CTSVChallenge.com.
It’s win win, regardless. Lutz has already has a PR strategy in place if he loses: “You’re running into a trap because if you beat me by a second on the lap time, we’ll just advertise the price difference.”
Related: GM’s New Marketing Head: Company Took “Our Eye Off the Ball” for More Than Twenty Years
Revamp your resume, prepare for the salary questions, and understand what it takes to nail your interviews in our 
Nadine Cheung
Editor, The Job Post
PRNewser Twitter feed loading...
