Bob Lutz, the outspoken head of marketing for General Motors challenged all comers during a journalist conference call when explaining the company’s new “May the Best Car Win” campaign last month. Lutz redlined the message to literal: he’d personally race a Cadillac CTS-V against any comparable production car.
Jalopnik took the 77 year-old Lutz up on his challenge and put up their test editor Wes Siler in a Jag XFR. GM responded by arranging an event at the Monticello Motor Club in New York on October 29th. Drivers with comparable models can sign up for a chance to race as well at CTSVChallenge.com.
It’s win win, regardless. Lutz has already has a PR strategy in place if he loses: “You’re running into a trap because if you beat me by a second on the lap time, we’ll just advertise the price difference.”
- Pope Francis Marries 20 Couples So They Won't Be Shacking Any Longer
- Designer Veggie Couture Spices up the Runway at Project SUBWAY’s Fashion Show
- The Olive Garden Seven-Week All-You-Can-Eat Pass Sold Out In 45 Minutes
- Matt Damon Does Ice Bucket Challenge with Toilet Water to Send a Message