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Goldman Sachs’ $1 Million PR Man

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It was only a matter of time before a Lucas Van Praag feature story popped up, and we have one today, by CNBC’s Charlie Gasparino in The Daily Beast. Van Praag runs PR for Goldman Sachs, and is facing quite the challenge of managing the brand’s reputation through perhaps its most trying times.

Sources told Gasparino Van Praag is well respected at Goldman, and his job is safe, for now. However, a “shift in public-relations strategy is in the works,” including bringing on more online and broadcast media consultants. Of course, this is one reason why every agency CEO has been offering free advice to the firm via blog posts and other public statements. They are all salivating at what could be the largest financial services account in the country.

Gasparino also reports what many have assumed. Van Praag is the “highest paid flack on Wall Street and one of the top-earning mouthpieces in all of corporate America, with an annual compensation that has (particularly during the good years) well exceeded $1 million.”

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