The post offers a few examples of brand pages that are already live (The Muppets brand page will feature a live Hangout with Kermit and Miss Piggy today at 4:30p.m. PT). And there will be more bells and whistles to come, like Direct Connect.
As Search Engine Land points out, most brands haven’t been permitted on Google+ for the past few months. Now that it’s available for brands, we hope you took our advice and started development on your page. Search Engine Land also offers a few details and tips, like the difference between local pages and other pages.