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Greenpeace Pulls A So-So PR Stunt at Shell’s Formula One Event

We appreciate Greenpeace‘s goals. We really do. Our species can only rely on fossil fuels for so long, and our tendency to ignore problems until long after the tipping point arrives does not bode well for the future of the planet on which we live. We have no doubt that drilling for oil in arctic regions will lead to irreversible damage to those already perilously fragile ecosystems.

That said, stunts like this one, in which the group snuck into the Formula One racing event sponsored by Shell Oil and installed two automatic banners to promote its SavetheArctic website, won’t do much to convince anyone who doesn’t already support Greenpeace that their goals and methods are the best way to resolve a serious existential problem. How many people at this event pulled their smartphones out to visit savethearctic.org?

Such stunts might work to encourage fundraising, but we don’t know that this is the most productive use of donors’ dollars.

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