TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Häagen-Dazs ‘Ice Moon’ Demands Your Attention

And now for a dose of Gratuitous Product Rollout Porn: Luxury ice-cream brand Häagen-Dazs hired London-based design firm Doshi Levien, whose projects range from furniture to ergonomically designed kitchen appliances, to create a product to boost sales for the Christmas season. They created what may be the coolest food items we’ve seen in many a…month. (Wait, what did you think we were going to write?)

We’re not sure whether these pieces will truly boost the Häagen-Dazs brand over the holidays, but they are a marvel of food design. 

What’s inside these beautifully shaped cakes? The white moon “consists of a pistachio biscuit base, layers of macadamia nut ice cream and meringue and a coating of raspberry ice cream” while the darker version “has crunchy chocolate at the bottom, layers of nutty ice cream and salted caramel and a coating of vanilla ice cream”.

Oh my.

The designers claim to have been inspired by the classic Georges Méliès silent film “A Trip to the Moon” and the work of surrealist Léon Tutundjian, but we would love it if they could just go topical and dedicate the whole project to the Mars rover.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!