The FBI’s Ten Most Wanted List turns 60 years old today. The enduring publicity classic–and early form of crowdsourcing–has real ROI, to use the parlance of our time.

According to the Bureau’s press release, “494 fugitives have appeared on the list; 463 have been apprehended or located, with 152 of those fugitives located as a direct result of citizen cooperation.”

The story goes that wire reporter James Donovan asked J. Edgar Hoover for a list of the toughest fugitives during a card game. Hoover recognized the opportunity after the story was published and ran with it. There’s no mention of what Hoover was wearing during the meeting.

[h/t Washington Times]