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Happy Birthday to The Onion

Happy 25th birthday, America’s Finest News Source. Now get a job and move out of your parents’ basement.

To the delight of Area Men everywhere, the weekly newspaper-turned Internet phenomenon has survived and flourished by speaking truth to bullshit since 1988.

Modeled on the classic daily paper, The Onion‘s mastery of reporting, opinion, factoids, news-you-can-use, sourcing, quotes, and photography makes it a must-read for PR pros. Why?  Because we all need to level our judgement with a bit of satire from time to time, the tone is always perfect, and it makes for a highly entertaining teaching aid for new executives looking to tighten their writing.

Here are a few of my favorites:

It’s also with pride that the Onion’s content marketing arm Onion Labs uses a PRNewser quote on its site for promotion. Hat tip to my colleague Patrick Coffee for writing it.

Peel back the layers further and listen to NPR’s interview this morning with Onion Editor-In-Chief Will Tracy:

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!