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Happy Birthday to The Onion

Happy 25th birthday, America’s Finest News Source. Now get a job and move out of your parents’ basement.

To the delight of Area Men everywhere, the weekly newspaper-turned Internet phenomenon has survived and flourished by speaking truth to bullshit since 1988.

Modeled on the classic daily paper, The Onion‘s mastery of reporting, opinion, factoids, news-you-can-use, sourcing, quotes, and photography makes it a must-read for PR pros. Why?  Because we all need to level our judgement with a bit of satire from time to time, the tone is always perfect, and it makes for a highly entertaining teaching aid for new executives looking to tighten their writing.

Here are a few of my favorites:

It’s also with pride that the Onion’s content marketing arm Onion Labs uses a PRNewser quote on its site for promotion. Hat tip to my colleague Patrick Coffee for writing it.

Peel back the layers further and listen to NPR’s interview this morning with Onion Editor-In-Chief Will Tracy:

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