Normally, my Happy Hour video post consists of something that gently skewers the PR industry. Given the grave financial news this week, it seems more appropriate to take a look back in history to when Edward Bernays, father of PR and nephew of Sigmund Freud created the inextricable link between politics, business and the “self”.

So when you go to the polls and choose to vote with the gut, consider that your Freedom Fries may come with a side of delicious Bernays sauce, whether you ordered it or not.