Help A Reporter Out, the match journalists with sources email service founded by Peter Shankman, is no longer working with its onetime agency of record, RLM Public Relations. Kevin Mercuri, President & Founder of Propheta Communications told PRNewser that HARO, “fired RLM PR after two months of work.” Propheta was HARO’s agency of record prior to RLM.
Reached for comment, Peter Shankman told PRNewser that HARO had not “fired” RLM. “RLM did a great job for us, and their contract has ended. There is nothing sinister in any way. They got some quick hits for us, it was perfect,” he said. When asked if HARO would be looking for another agency, Shankman said, “Nope, not right away.” RLM PR declined to comment.
Mercuri told PRNewser in September that the agency would be filing a lawsuit against HARO for, “trying to get out of a legally binding agreement.” Shankman told PRNewser that both sides had agreed “on a mutual release from our contract,” and added, “the allegations are without merit.”
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