Bank holding company Goldman Sachs made several PR moves last month, announcing a $500 million investment in 10,000 U.S. small businesses and issuing a public apology from CEO Lloyd Blankfein [pictured] for the firm’s role in last year’s financial meltdown. It seems in the court of public opinion, Goldman still has their work cut out for them.

A Vanity Fair feature story, available online now, will hit newsstands nationally next week. In the story, one hedge-fund trader says of the firm, “It’s like the Mob who picks up the garbage…You pay their fees, because you need your garbage picked up.”

In a recent PRNewser poll, 62% of respondents said that the Goldman’s recent actions have not changed their perception of the company.

UPDATE: We’ve added the above chart from YouGov’s BrandIndex. The survey interviews 5,000 people each weekday from a representative US population sample. A score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback. Margin of error is +/- 2%.