TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Have Goldman Sachs’ PR Moves Done Anything To Help Its Image?

goldmanchart.jpg

lloyd-blankfein12.jpg

Bank holding company Goldman Sachs made several PR moves last month, announcing a $500 million investment in 10,000 U.S. small businesses and issuing a public apology from CEO Lloyd Blankfein [pictured] for the firm’s role in last year’s financial meltdown. It seems in the court of public opinion, Goldman still has their work cut out for them.

A Vanity Fair feature story, available online now, will hit newsstands nationally next week. In the story, one hedge-fund trader says of the firm, “It’s like the Mob who picks up the garbage…You pay their fees, because you need your garbage picked up.”

In a recent PRNewser poll, 62% of respondents said that the Goldman’s recent actions have not changed their perception of the company.

UPDATE: We’ve added the above chart from YouGov’s BrandIndex. The survey interviews 5,000 people each weekday from a representative US population sample. A score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback. Margin of error is +/- 2%.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!