Yeah, this Nightline clip is way over the top, but it does offer a good summary of how Humans of New York managed to get the attention of pretty much everyone on the Internet and produce a bestselling book in the process. The dream of everyone participating in content marketing is to somehow combine the success of “authentic” projects like Mr. Stanton’s with promotional campaigns, so his origin story is something you might want to keep in mind. Just don’t use his stuff without his permission.
- Why Punishing the 'Dancing Guard' Might be a Bad PR Move for Buckingham Palace
- San Francisco Pizza Place Begs for Your Hate on Yelp
- McDonald's and the Smartphone Mafia Made the Most of Friday's iPhone Launch
- 16 Brands That Celebrated #InternationalTalkLikeAPirateDay