Yeah, this Nightline clip is way over the top, but it does offer a good summary of how Humans of New York managed to get the attention of pretty much everyone on the Internet and produce a bestselling book in the process. The dream of everyone participating in content marketing is to somehow combine the success of “authentic” projects like Mr. Stanton’s with promotional campaigns, so his origin story is something you might want to keep in mind. Just don’t use his stuff without his permission.
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Starting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!