We don’t know if you guys have been as compelled by the “Toronto Mayor Rob Ford Smoked Crack and We’ve Seen the Tape” story as Gawker wanted you to be, but today’s press conference is well worth three minutes of your time:
In terms of media relations and speechifying, we think you’ll agree that no one would ever tell a client to say:
“Have I tried it? Probably in one of my drunken stupors…I want everyone in the city to see this tape”
“Some of the stuff…you guys have seen me, the state I’ve been in…it’s a problem”
Mr. Media Training just posted a list of Seven Reasons Rob Ford’s Crack Admission Failed, the first of which could have been “uhh, he smoked crack.”
Our final thoughts on the matter: we like his response to the “Are you on crack right now?” question. And this looks like a job for Gina Rodriguez.