TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Here’s Why Your Facebook Engagement Numbers Are Way Down

One fact we didn’t know: the average Facebook user still shares nearly four posts every day.

One fact we did know: no one sees any of those posts anymore, especially if that user happens to be a client who doesn’t care to pay for each update.

We’ll let blogger Derek Muller explain why in greater detail:

So, while your friends may well have reached peak reproductive age, that’s still probably not the reason your personal feed is all babies and weddings right now.

You can also blame this new engagement-based algorithm for actively pushing your client’s promo posts away from the eyeballs they pay you to earn. We sort of knew this already, but we do appreciate Muller breaking it all down for us.

Now that you mention it, we’re also glad we didn’t buy any Facebook stock.

(H/T Slate; the story original appeared on Business Insider)

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!