TechCrunch editor Mike Arrington is sick of being told by companies when the blog can break their news (also know as an embargo). Arrington first wrote about his disdain of embargoes last December and now says “the last has fallen” now that Google and Microsoft are “no longer able to hold embargoes.”
Nicholas Carlson, editor of TechCrunch competitor Business Insider, told PRNewser, “It’s not a Business Insider policy, but I tend to ignore embargoed stories unless they’re really huge news. It doesn’t do us much good to run with the same story as 9 other pubs. Readers probably benefit from getting a fast second take instead, too.” Another editor we spoke with who declined to be named wasn’t buying Arrington’s song and dance. “They [TechCrunch] routinely publish 10 minutes before an embargo,” he said.
- Journalists Actually Want More Social Media Pitches
- Highlight Your Clients in Sports Illustrated For Kids
- Pitch Your Beauty Clients to YouBeauty.com
- INTERVIEW: Dave Lieber of The Dallas Morning News re: The Haggler, #PRFail, Pitching Properly