Hill & Knowlton has partnered with the Rovio Mobile blockbuster game Angry Birds to host a seminar at the 2011 Cannes Lions International Festival of Creativity about brand engagement and what brands can learn from the game.
Peter Vesterbacka, Rovio Mobile’s “Mighty Eagle” will be presenting, along with by H&K’s global strategy director, Amanda Groty.
For those who can’t be at the seminar live in France on June 21st, you can follow along @HillandKnowlton using #HKCannes. The partnership between the Cannes Festival and H&K was announced in November.
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