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‘Houston Chronicle’ Reporter Explains How to Get Coverage

The Houston Chronicle‘s Douglas Britt sent out a helpful e-mail on “how to help me help you get more and better art coverage in the Chronicle.” Gawker notes “it’s not a bad guide for PR people! If they can finish it.”

In short, Britt asks for hi-res JPEGs with caption info for each image, heads-up info for sneak peek opportunities, press releases with JPEGs when they’re issued, sent from Web-based e-mail accounts, and utility-based correspondence that takes place in “as few e-mails as possible.” He wants the “why” behind the work that makes it worth covering, and no nagging.

He says he’s sick of hearing “how prolific I am,” doesn’t want to talk about “what it’s like covering society,” and prefers substantive and relevant conversation that focuses on the specifics he’s staring at, the big picture, and related events he should have on the map.

Sounds pretty reasonable when he puts it that way.

[Image via Gawker]

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