How ‘Open’ Does Your Company Need to Be?

We caught up with Altimeter Group founder Charlene Li as she swung through town this week to promote her new book, Open Leadership: How Social Technology Can Transform the Way You Lead.

A former Forrester Research analyst, Li left the firm to start her own digital consultancy, and has worked with a number of large PR firms, including Ketchum, Edelman and Hill & Knowlton.

In her new book, she seeks to address a question that kept coming up over and over from executives: “How open do I need to be?”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.