How ‘Open’ Does Your Company Need to Be?
We caught up with Altimeter Group founder Charlene Li as she swung through town this week to promote her new book, Open Leadership: How Social Technology Can Transform the Way You Lead.
A former Forrester Research analyst, Li left the firm to start her own digital consultancy, and has worked with a number of large PR firms, including Ketchum, Edelman and Hill & Knowlton.
In her new book, she seeks to address a question that kept coming up over and over from executives: “How open do I need to be?”
RELATED:
- PRSA's Corbett: PR Definition Should Be 'Simple and Understandable By Non-PR Pros'
- PRNewser Q&A: Three Tips for Making the Move to China
- A Chief Comms Officer Explains His Company's Decade-Long Relationship with Its PR Firm
- Paris Hilton Accused of Being Washed Up, Must Consult With Publicist

Launch a social media campaign that will build your brand and deliver results in our online 


Nadine Cheung
Editor, The Job Post
PRNewser Twitter feed loading...