TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

How ‘Open’ Does Your Company Need to Be?

We caught up with Altimeter Group founder Charlene Li as she swung through town this week to promote her new book, Open Leadership: How Social Technology Can Transform the Way You Lead.

A former Forrester Research analyst, Li left the firm to start her own digital consultancy, and has worked with a number of large PR firms, including Ketchum, Edelman and Hill & Knowlton.

In her new book, she seeks to address a question that kept coming up over and over from executives: “How open do I need to be?”

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!