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How ‘Open’ Does Your Company Need to Be?

We caught up with Altimeter Group founder Charlene Li as she swung through town this week to promote her new book, Open Leadership: How Social Technology Can Transform the Way You Lead.

A former Forrester Research analyst, Li left the firm to start her own digital consultancy, and has worked with a number of large PR firms, including Ketchum, Edelman and Hill & Knowlton.

In her new book, she seeks to address a question that kept coming up over and over from executives: “How open do I need to be?”

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.