In the fourth week of Mediabistro’s Profit From Your Passion series, we talked to three industry veterans on what it takes to make in the world of sports PR. All of them agreed on one thing: scoring an internship is crucial.
PR pro Mike Soltys has an incredible story. He began his career in the early days of ESPN — as a lowly intern. And he’s been there ever since. Of course these days his title, vice president of communications, is a little more prestigious.
[Soltys] isn’t just a seasoned professional with more than 20 years in sports PR — he also happens to be the first intern hired by the biggest name in sports media. His 34-years-and-counting career started due to “a chance meeting” with ESPN co-founder Bill Rasmussen, who brought him on as an intern the summer before his senior year at the University of Connecticut. Tobias says that internships are “actually more important than they were 20 or 30 years ago” and that “getting one now is often as challenging as getting full-time employment” was in the past.
To hear more about how to kick off a sports communications career, read: How to Score an Internship and Launch A Career in Sports PR.
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