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How to Run a Great Press Conference: Add Adorable Children

OK, that headline is a very misleading generalization: in fact, we’d say you should pretty much never feature children in your press conferences. But what if you’re calling on the state of Minnesota to overturn its gay marriage ban? And what if the primary focus of your argument concerns the benefits that families (and children) with same-sex parents miss out on thanks to said ban?

In that case, there’s hardly a more effective way for you to show your audience that your family is just as real as anyone else’s than to hold your infant son while he drives his toy truck across your face and reminds everyone that you’ve gone on a little too long by whispering “I want daddy to stop talking.”

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