How To Work With, Identify and Measure ‘Influencers’ In Social Media

° “We call it social influencer relationship management…We provide them with new content and values they can pass along to their readers to get them involved in the program.” — John Bell, managing director 360 Digital Influence at Ogilvy PR to Advertising Age‘s Michael Bush on client Kodak’s “Time to Smile” campaign. Read the full story here.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.