How To Work With, Identify and Measure ‘Influencers’ In Social Media

° “We call it social influencer relationship management…We provide them with new content and values they can pass along to their readers to get them involved in the program.” — John Bell, managing director 360 Digital Influence at Ogilvy PR to Advertising Age‘s Michael Bush on client Kodak’s “Time to Smile” campaign. Read the full story here.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.