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Huntsworth Purchases Atomic PR, Adds British Airways to Roster

Huntsworth, the U.K.-based PR and healthcare consultancy whose firms include Grayling, Huntsworth Health, Red, and Citigate, has added Atomic PR to its list of agencies. The move expands Huntsworth’s North American presence.

The acquisition, for $13.3 million in cash according to Reuters, accompanied the business’ preliminary results for the year ending December 31, 2010. Hunstworth reported an 11.1 percent increase in revenue to £173.6 million (about $286.14 million, based on today’s conversion rates) and pre-tax profit of £26.7 million (about $43.4 million).

For the same period, Atomic reported $1.9 million in pre-tax profit. Atomic and Huntsworth first announced a partnership to open Atomic offices in Europe and Asia in 2009. In the clip above, CEO Lord Chadlington and COO Sally Withey discuss the earnings, new clients, their global prospects, and the acquisition. Additional video located here.

Grayling also announced that it will be working with British Airways starting April 1. The work will span 38 countries and three years. Account wins in 2010 included Morgan Stanley in China and Clifford Chance.

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