Remember the halcyon days of 2002, when the holographic touch-screen special effects of Minority Report seemed like a glimpse into a fantastically distant future? Well, this week we took a step closer to that new (virtual) reality thanks to Ikea, those Swedish kings of meatballs and particleboard.
After a big buildup, the company finally dropped its new high-tech holiday catalog, created by Philadelphia’s Brownstein Group and cheerily titled “Celebrate Brilliantly“. We’re generally skeptical of “interactive” products, but any catalog that allows “users” (not readers) to pull down a virtual shade and play with various living room arrangements earns our tentative thumbs up.
For a refresher, here’s the promo video that the company released this summer:
- Someone Forgot to Cancel Joan Rivers' Instagram iPhone Promo
- STUDY: Readers Remember Print Placements Better Than Digital
- Forget Phones! BlackBerry Is Working on a Smartwatch
- 15 People Business Insider Left Off Its 'Top 50 Tech PR' List