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In Third Year, Shorty Awards Get Longer

Aasif Mandvi, host of this year's Shorty Awards

What a difference a year makes. Last year the Shorty Awards — dedicated to honoring the best producers of short, real-time content — had CNN anchor Rick Sanchez as host. This year, Sanchez is long gone from CNN, and in his place was Aasif Mandvi of the Daily Show.

The significance wasn’t lost on Mandvi, as the Daily Show was right in the middle of things when Sanchez was dismissed from CNN last fall. “You all must really hate Rick Sanchez,” Mandvi joked, insinuating it was a slap in the face for Sanchez to have someone  from the Daily Show hosting.

Mandvi also poked a bit of fun at the awards themselves, as he joked that they are “the most relevant awards show ever,” and said, “Let me be honest. I’m only here to increase my Twitter followers.”

That being said, in their third year, the Shorty Awards have only gotten bigger (and longer).

This year’s edition featured in person appearances by Newark Mayor Cory Booker (back from last year), Jerry and Meara Stiller , Keifer Sutherland of 24 fame, comedian Jim GaffiganAmanda Palmer of the Dresden Dolls (who performed a hilarious song she wrote based of popular tweets), and video appearances by Conan O’Brien and Neil Patrick Harris.

Several agency executives serve on the “real-time” academy, which judges the awards, including Morris + King principal Andy Morris (who was present, and tweeting away in the front row), Stephanie Agresta, EVP, MD of social media, Weber Shandwick, David Berkowitz, senior director of emerging media and innovation, 360i, and Mike Germano, founder of Carrot Creative.

Here’s a picture from backstage of Stiller, Sutherland and Gaffigan with Shorty Awards founders Greg Galant and Lee Semel.

Photo: Sree Sreenivasan, http://twitter.com/sree

For a full list of last night’s winners, visit the Shorty Awards website.

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