TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Inside Susan Magrino Agency’s Holiday Preview

Most PR pros know that it’s almost never to early to start pitching their clients or company for holiday gift guides, round-ups and other holiday related coverage. Getting that bed & breakfast into Condé Nast Traveler could be a total game changer.

On that note, PRNewser caught up with Samantha Schabel, executive vice president of business development for Susan Magrino Agency at the agency’s annual holiday preview this week, an event which shows off their clientele to media, as they plan their holiday coverage.

“Ever year the outlets are trying to make their gift guides more unique,” Schabel told us. Watch the video for more.

Magrino has been around for 18-years, and currently counts 30 staffers. The agency’s first clients were Charlie Rose, Harper’s Bazaar and Chris Blackwell, of Island Records fame.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!