“We’re really trying to look at where people are going, where are they gathering, and where is their community. Where are they having those conversations that are relevant to the news that we’re actually reporting on,” said CNN’s Jennifer Martin, when we asked her how the company decides which social sites and platforms to devote time and resources to.

Martin also commented on CNN president Jon Klein‘s recent comments that he is more concerned with social sites like Facebook than he is with rival cable networks, in terms of CNN’s competitive set.

Also, Martin was happy to point out at least one study that named CNN the number three “most social” brand.