Fifteen Minutes Public Relations CEO Howard Bragman is the subject of a mediabistro "So, What Do You Do" feature interview today. A Hollywood PR power player, Bragman says he is unlike other publicists in town who sometimes avoid the media:

In terms of dealing with the media, I believe integrity is very important, and I'm pretty proud of my reputation. I'm in the communications business. There's a lot of PR people in this town who seem to be proud that they're inaccessible. You can't talk to them and they don't return emails, and I'm sort of proud of the opposite. If a journalist approaches me, even if it's a "Sorry, we're going to pass on that," they'll generally get a communication from me.

Read the full interview here.