PRNewser has covered the debate around "sponsored conversations" aka sponsored blog posts, so naturally we had to catch up with someone who is at the center of the debate, IZEA founder and CEO Ted Murphy.

Murphy, whose company used to be called PayPerPost, recently told us that the name change was "more about our growth than PR. As the company has matured we have launched different products that didn't make sense under the PayPerPost name." See here for our recent coverage of the "sponsored conversation" debate, which recently moved forward via an official report from Forrester Research, followed by a response from Google.

Murhpy told us that IZEA's "sponsored conversation" offering will soon be expanding to Facebook and Twitter, which raises questions about disclosure and authenticity. He also mentioned that it's been somewhat of a long slog for the company to get to this point, saying, "It's taken probably three years for people to warm up to what we do."