Marketing exec Jackie Stone has been working in digital media since 1995, which means she’s seen firsthand just how much the Internet has transformed the way we share content and connect with people. Stone got her start as an account supervisor for the Promotion Development Group, one of the first companies to use the web to help market its clients’ brands. Today Stone is the senior vice president of marketing for Spanfeller Media Group, which publishes The Daily Meal and The Active Times.
In the second week of Mediabistro’s Profit From Your Passion series, Stone discusses the early days of the Web: “We built the first websites for Macy’s, Bloomingdale’s… We were just beginning to understand the power of what this was going to be.”
Check out the video below for more from Stone, including her advice for aspiring marketing professionals.
To watch more mediabistroTV videos, subscribe to our YouTube channel and follow us on Twitter: @mediabistroTV.
- FedEx Didn't Deliver Your Gift? It Might Be On the Side of a Colorado Highway
- Wikipedia Reveals Which Pages Were Edited Most in 2014
- The 5 Categories of Digital Friends for PR Professionals
- Solomon McCown & Company Preps Santa for Crisis Campaign