The Jackson family just hired New York-based PR firm Sunshine & Sachs to handle all duties regarding the death of Michael Jackson.

The firm known for its discretion and serious approach to celebrity representation is run by partners Ken Sunshine and Shawn Sachs. They just released the following statement:

Contrary to previous news reports, the Jackson family is officially stating that there will be no public or private viewing at Neverland. Plans are underway regarding a public memorial for Michael Jackson, and we will announce those plans shortly.

Effective today, the Jackson family has retained the services of Sunshine, Sachs & Associates to handle all public relations for the family regarding Michael Jackson.