Please, please tell us that when this decision was made, someone stood up and cried out with epic emotion, “Pikachu, I choose you!”
The Japan National Football team (or the “Samurai Blue”) will have some serious power in its pocket come the 2014 World Cup; Adidas, which designs the team’s uniforms, announced a partnership agreement with Nintendo that will make the adorably electric Pikachu the official face of this year’s team. Along with some of his fellow Pokemon like Charmander, Squirtle and others that appear in the recently released games Pokemon X and Pokemon Y, the globally-recognizable Pikachu will be tasked with sharing his “electrifying boost” with Japan’s best soccer players.
To make this branding partnership and cross-promotion complete, the team should totally take the field to this song, no?
- Tony Dungy Can't Decide How He Feels About Michael Sam
- Jill Abramson Talks to Katie Couric About What Went Wrong at The New York Times
- Q&A: Which Brands Won (and Lost) the World Cup?
- Thank God Hillary Clinton's 'Book Tour' Is Over