We get the whole “shop here or no one will hang out with your dumb kids” sentiment of this JCPenney ad. We get that parents were offended by a (very, very mild) commercial based on the idea that clothing brands play a bigger role in the social pecking order than anything else, because come on: a loser in fancy shoes is still a loser. And we don’t envy the community managers and representatives who have to address this sort of “outrage” all day.
Here’s what we don’t understand: how does JCPenney still have 4.5 million Facebook fans?
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