Amanda Borichevsky has joined GolinHarris as VP. She will focus most of her efforts on the PetSmart account, but will be lending a hand on other consumer accounts as well. She’ll be based out of the firm’s Dallas office reporting to Ginger Porter, MD for Texas, and Holly Gillentine, SVP for the state.

Previously, Borichevsky was a senior manager for JCPenney’s brand publicity team responsible for consumer-facing outreach for areas like CSR and home goods. She also previously served as VP at Vollmer Public Relations, which was acquired by Edelman in September.