The evolution in social media and technology has resulted in a whole new landscape when it comes to communications and public relations. PR professionals are not only looking to reach the media by targeting high-circulation publications but also to reach relevant influencers on social media.
Through all these changes, press releases still remain an essential tool that represents the official and formal communication of news directly from the management or leadership of a company or organization.
Maximize this important vehicle with the free mononews E-Guide to the Lifestyle Press Release: Review of the Ultimate Resource Guide for the New Generation of Lifestyle Press Releases. This 35-page must-read guide features everything from best practices in preparation, format and content, to how to construct releases for optimal social media amplification. Download your copy today.
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