Yesterday, we wrote about Foursquare’s infographic and asked whether it had moved past “early adopters.” Kaplow used a personal anecdote to illustrate how the site can be helpful to a wide range of consumers: she got a good tip on a hair stylist from Foursquare.
According to Kaplow, “the social aspect” of Foursquare is moving it “beyond gaming and the incentive of becoming mayor.” It’s about “enhancing the consumer experience through discovery.”
“Not everyone is on Foursquare to get a badge,” she told us.
“Foursquare’s future, he suggested, lay in helping the local merchants understand their customers better, to help them identify their best customers and to broker that relationship,” he said in that interview.
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